TopLine embarked on a B2B PR campaign which introduced secureVirtual to the business and IT communities and educated business leaders on the immediate and long-term benefits of cloud hosting. As part of this, TopLine produced and distributed a case study and a media release featuring a recent CRM cloud implementation.
The case study was placed in secureVirtual's favoured publication, a magazine targeting IT managers, influencers and decision-makers in SMEs with a circulation of 200,000. In all, the case study and media release featured on 25 media outlets with a combined audience of over two million. This was then leveraged by the secureVirtual sales team to help the business grow.
It's hard to gauge how well a B2B PR agency can get to grips with the workings of your business until you engage with them. Thankfully TopLine fully understood our unique selling points, and were able to help us identify our strengths and key messages quickly and succinctly because of this. We left the workshop confident that TopLine was the right company to reproduce our web copy.
The copy itself was reassuring in the first instance due to its obvious quality, and was clearly based on the messages we developed in the initial workshop. We were very happy with the result and it is there for all to see at www.secureVirtual.com