Technology PR case study: cloud chosting

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Generating coverage for a SaaS firm

Generating coverage for a SaaS firm
Client: secureVirtual

Their Brief

secureVirtual is an enterprise-class cloud hosting company specialising  in VMware, virtualisation and critical application hosting. It offers cloud solutions to businesses, Software-as-a-Service platforms to web developers and white-label hosting for resellers looking to add a leading cloud platform to their sales portfolios.

secureVirtual challenged TopLine with defining its key messages and rewriting its web copy to reflect these. 

What We Did

TopLine embarked on a B2B PR campaign which introduced secureVirtual to the business and IT communities and educated business leaders on the immediate and long-term benefits of cloud hosting. As part of this, TopLine produced and distributed a case study and a media release featuring a recent CRM cloud implementation.


The case study was placed in secureVirtual's favoured publication, a magazine targeting IT managers, influencers and decision-makers in SMEs with a circulation of 200,000. In all, the case study and media release featured on 25 media outlets with a combined audience of over two million. This was then leveraged by the secureVirtual sales team to help the business grow.

What They Said

It's hard to gauge how well a B2B PR agency can get to grips with the workings of your business until you engage with them. Thankfully TopLine fully understood our unique selling points, and were able to help us identify our strengths and key messages quickly and succinctly because of this. We left the workshop confident that TopLine was the right company to reproduce our web copy.

The copy itself was reassuring in the first instance due to its obvious quality, and was clearly based on the messages we developed in the initial workshop. We were very happy with the result and it is there for all to see at

Richard Barnwell
MD, secureVirtual

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