We achieved extensive print and online coverage, including a Financial Times Special Report on Responsible Business, and a full analysis of the index in the Guardian that resulted in ongoing engagement with one of the pharmaceutical companies Vertigo Ventures had set out to target.
Our media relations activity established relationships with the national journalists who cover pharmaceuticals, responsible business and sustainability, and similar successes were achieved in the sustainability trade press. Over a dozen CXOs from Vertigo Ventures’ targeted pharmaceutical companies logged on and viewed the index as a result of the targeted B2B marketing campaign.
What They Said
We found TopLine’s advice useful during the engagement. They managed to grasp the topic well and the coverage achieved was beyond expectations. We are very grateful for their support and we enjoyed working with them.
Managing Director, Vertigo Ventures