B2B PR for the Pharmaceuticals Industry

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Exposing poor pharma sustainability reporting

Exposing poor pharma sustainability reporting
Client: Vertigo Ventures

Their Brief

Vertigo Ventures is a sustainability consultancy that helps organisations to improve their impact reporting processes and improve performance across the triple bottom line of social, financial and environmental impact.

TopLine was tasked with raising the company's profile as a thought leader in impact marketing. Vertigo Ventures partnered with leading academic institutions and corporations to develop the VV-Impact Metrics, an impact reporting framework, and a methodology for benchmarking projects and organisation through the VV-Good Index.

What We Did

TopLine executed a highly targeted B2B PR campaign to launch the index to Vertigo Ventures' target audiences.

The project took place over three months (including a month of preparation in the lead up to the launch) and involved intensive media relations and B2B social media marketing to put the index directly in front of stakeholders.


We achieved extensive print and online coverage, including a Financial Times Special Report on Responsible Business, and a full analysis of the index in the Guardian that resulted in ongoing engagement with one of the pharmaceutical companies Vertigo Ventures had set out to target.

Our media relations activity established relationships with the national journalists who cover pharmaceuticals, responsible business and sustainability, and similar successes were achieved in the sustainability trade press. Over a dozen CXOs from Vertigo Ventures’ targeted pharmaceutical companies logged on and viewed the index as a result of the targeted B2B marketing campaign.

What They Said

We found TopLine’s advice useful during the engagement. They managed to grasp the topic well and the coverage achieved was beyond expectations. We are very grateful for their support and we enjoyed working with them.

Laura Fedorciow
Managing Director, Vertigo Ventures

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