Launching Xero in South Africa

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Launching Xero in South Africa

Client: Xero

Their Brief

Support Xero's launch in South Africa (its next big market) and raise awareness of the software amongst small businesses and their advisors.

What We Did

We helped Xero catch the eye of the media by hijacking Starbucks' launch in South Africa – using it to position Xero as the champion of SMEs. A new and original piece of research was also commissioned to explore the state of South African small business. To top it all off, our production team filmed two dazzling Xero video case studies!


We achieved some incredible results in just four months. Watch the video to find out more!

What They Said

We needed to launch Xero with a splash in South Africa so we brought TopLine on board to help us with that. From the moment I discussed the brief right the way through to working with the team to deliver results, it’s been seamless. The team are really smart, they know what they’re doing - they get on with the job and they get results which is ultimately what we need, so I couldn’t recommend them more. They’ve been brilliant and have really helped us get that exposure we needed in South Africa. We were also seriously impressed by the quality of the case study videos that TopLine produced for us.

Emma Izatt
Senior Communications Manager, Xero

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