TopLine launched a targeted print, broadcast and digital PR launch campaign that tied in with the news that Lord Turner, Chairman of the Financial Services Authority (FSA), backed the idea of a Currency Transaction Levy. The news broke quickly, and the launch project was turned around in two days instead of the original six weeks. TopLine’s B2B PR team responded with a targeted news release and set up interviews and meetings with key national and international media.
In just two days the PR campaign resulted in 53 pieces of coverage, reinforcing the company's core messages. Ethical Currency reported a surge in hits to the website and was delighted with coverage in The Guardian, Reuters, Forbes, CNBC, ForexHound, Yahoo Finance and AOL. In addition, the launch generated interest and meeting requests from various journalists, including Thomson Reuters South Africa, The Financial Times, Citywire and AllAfrica.com.
The speed with which TopLine Comms identified the news angle, developed the story and contacted the media was remarkable. The calibre of journalist in TopLine’s network is impressive. I was particularly delighted to be speaking to senior national and international finance correspondents at such short notice on our launch day.
Founder and Managing Director, Ethical Currency