Finance B2B PR case study

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Launching an online casino to the gaming sector

Launching an online casino to the gaming sector
Client: Viaden Gaming

Their Brief

Viaden Gaming develops cutting-edge professional online casino software for clients worldwide. In advance of the launch of its casino games to the UK online gambling industry, the company came to TopLine for B2B PR services.


What We Did

TopLine worked with Viaden to develop its messaging and hone its website copy, before introducing the company to the gaming media in a series of interviews and game demonstrations. News announcements highlighted Viaden's growth in the market, and authored articles in the key press supported its expansion into social gaming.


TopLine's work with Viaden generated 88 pieces of coverage across the major gaming media, reaching over 350,000 readers over three months and earning the company widespread recognition in the sector.

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