Following the award of a Becta/OGC framework agreement to supply specialist academic software and hardware to education institutions in Britain, Academia charged TopLine with promoting the project in the media and driving traffic to the site as part of Academia's bid to generate further leads from London schools.
The education PR campaign generated over 40 pieces of press coverage, including hits in national and trade publications, which helped drive traffic both to the stall and to Academia's website.
We were hugely impressed by the quality and quantity of coverage TopLine generated for Academia as a result of the Gumley House project, particularly given the quick turn-around. Our profile as a leading provider of education ICT is significantly higher as a result, and this was seen in the increased footfall to our stand at BETT.
The diversity of the coverage generated was also excellent, and a direct result of TopLine's canny positioning of the project from several different angles. Not only did we achieve national broadsheet coverage, but we were also delighted to be featured across such a broad spectrum of education and technology publications.
Apple Business Director, Academia