The proptech sector is booming, with new players entering the market every week. Yet to be successful in this industry requires a solid reputation and an ability to generate leads. We are a proptech PR agency that helps companies in this space boost their profile, generate leads and raise finance.
Keep reading to find out more about our proptech PR services. Or if you’re ready for a reputation boost, a surge in web traffic and a steady rise in leads, use the form below to contact our director, Katy, to discuss your brief.
Our approach to proptech PR is driven by data and our methodology is proven. We plan based on real insights into the property industry and consumer behavior, and we build integrated digital PR strategies that help our proptech clients become famous in their niches. Our campaigns attract the attention, the finance and the customers that enable proptech companies to reach their potential. Keep reading for some of our proptech PR tips.
And we know the proptech space. Our team generated over 140 pieces of positive media coverage for one proptech client (including the Times, Forbes and City AM), with interviews with the Daily Telegraph and The Daily Mail. This led to 58 quality back links that drove a surge in search engine rankings for competitive terms. Within 18 months, our work was delivering more than a quarter of their leads! Read more on this case study here.
Our proptech PR tips
Despite the booming industry, many consumers still do not fully trust proptech. Wary of a prophesied proptech bubble, they tend to continue to favour traditional approaches over disruptive innovations. It’s therefore essential that any proptech PR strategy focuses on building trust. This is best done through ongoing thought leadership, amplified in traditional, digital and social media.
Perhaps more than any other, the property industry is affected by the political and economic environment. From changes in the housing market to new governments and interest rate variations, it is essential that any proptech PR strategy includes an issues management programme that helps you quickly react to market changes.
Attracting tech talent
One of the biggest limitations facing the proptech industry is a shortage of tech skills. It’s therefore important that any proptech PR strategy includes the tech industry as a target audience. The most successful proptech companies are those that can compete with the major tech giants to attract the best that the industry has to offer.
Digital transformation has been slow in the property sector, with traditional businesses (from estate agents to investors, developers and commercial property owners) taking their time to embrace innovation. It’s therefore up to proptech companies to truly celebrate those clients whose businesses are being transformed by tech.