At TopLine, we create thought-provoking campaigns that bring science to life. Whether it’s distilling challenging concepts into compelling, digestible messages; using science to inspire the public; or crafting the right messages to engage stakeholders, our team of scientists and media experts can help.
To get technically and intellectually complex products and services noticed, you need more than theory. In fact, to tell scientific stories effectively, you need a little art – and we can provide it. If you’re looking for a science PR agency that can help you raise awareness, protect your corporate reputation and generate leads, then get in touch with Andy, our director of science and engineering, to discuss your brief. Or keep reading to find out more about our science PR services.
Science public relations is the art of communicating scientific progress and innovation to a broad audience. In most instances, this involves working on behalf of a scientific body, a university or an organisation operating in the scientific space to help them explain to a wider audience how their work is affecting people, businesses and the community.
We are an agency with a passion for science, engineering, technology and innovation. Our dedicated STEM division – comprised of engineers, scientists, media specialists and content creators – know their mW from their MW and their ions from their iron.
From molecular biology to graphene to AI-based diagnostic technology, we know know how to extract the maximum news value. We’ll craft an effective strategy, create content (from copy to digital, graphical and video content) to support it, and engage your audience – while simultaneously maintaining your credibility among the scientific community and media.
Good science is quantifiable and evidence-based – and so is good PR. Whatever work we undertake for your business, we’ll make sure you always know what we’re doing and why. We deliver clear results because we develop clear objectives. Through communications audits and messaging workshops, we figure out the best angles for your message – and our team of scientific PR experts will use their storytelling skills to get it where it needs to go.
Our highly skilled and experienced team of crisis communications specialists will help you develop a crisis communications plan, model scenarios and manage the messaging around any potentially damaging issues that arise. If you need to quickly rebalance the elements in your favour, we can assist – as an award-winning science PR agency, we can foster productive dialogue between you and the media, protecting your reputation throughout.
From social posts to whitepapers, from articles to video/animation, we can combine our in-house design, video production and copywriting expertise with our science and technology skills to produce whatever kind of content you require.
News. Comment. Opinion. When it comes to creating meaningful scientific stories, we know the equations. Our STEM PR team will work with you to develop the right messaging and angles to take a stand on important issues relevant to your audience.
Through targeted social posts, tailored communications, content marketing, media networking and more, we can make your audience sit up, take notice, and act – cultivating long-term, mutually beneficial relationships.
The people who best understand what matters about your offering are people with extensive technical understanding and subject matter knowledge. That’s why we hire experienced STEM experts to oversee our science clients.
With a dedicated STEM division and a wide network of scientific, industry, and national media contacts, we have the skills, the credentials, and the resources to create and deploy campaigns that deliver results.