We look at your existing content and your untapped resources, before planning the content you will need to help you sell more. This might include a series of in-depth landing pages designed to help you rank for specific lead generation keywords or guides for prospects designed to help you spark their interest.
Fall foul of search engine algorithms and your business will struggle to ever be found by anyone. We give your website the once over and consider over 50 different factors that will affect its ability to generate leads. Then we plan fixes in the overall strategy.
Still a search marketing staple, our keyword research takes into account the strength of your site versus your competitors’ and looks at the short and long tail keywords you should be competing for.
As Google has publicly announced that links and content are the two most important ranking factors it’s important to know a) how many links are pointing at your site (and where they’re pointing from) and b) what your competitors’ link profiles look like – after all, you need better links than them if you’re to outperform them online.
Are your competitors using marketing automation? How effective are their social profiles as lead generation channels? Where do they rank and which keywords are they interested in? How authoritative are their websites? We know the questions you should be asking.
Where does your traffic come from? What’s the best performing channel in terms of conversions? Have there been any big increases/decreases across channels? Which sites refer traffic to you? If you don’t know this at a basic level, then you have no foundation upon which to build a strategy.
We take all of the above, prioritise activities across a 12-month period, put tactical timelines in place, and then present the completed strategy to your internal teams so they can implement it, OR we execute it ourselves - your choice.
Our digital strategy agency team consists of Google-certified search marketing experts, HubSpot-certified inbound experts, and award-winning PR and content marketing experts delivering a host of digital marketing services.
Our work has won 13 awards, and over 40 clients have seen fit to endorse us. We’ve been applauded on the Recommended Agencies Register as a leading integrated marketing agency and PR Week recently named us as one of their top public relations firms.
If you’re looking to scale you need a digital strategy agency that knows what it’s doing. Contact us today, to discuss your strategic requirements.
Working with TopLine has been brilliant. They truly understand social media, how to engage with an audience, build a community, and how to integrate other digital marketing channels. The results have surprised many in our company. Driving an additional run rate of 50 leads a month from social is impressive.Maria Surrur