As an award-winning B2B PR agency, we understand that selling to other businesses is easier when you have a recognisable and admired brand. But many B2B organisations struggle to attain the levels of awareness and recognition that genuinely help them to achieve growth.
We are a B2B PR company that designs strategies that help our clients grow by generating demand and supporting sales activity.
We focus on your core business objectives (e.g. increased sales or larger market share) and all our campaigns are driven by data. We design creative strategies that inspire action in your target audience, measure the results against your bottom line and refine our activities to achieve maximum impact.
…because they really show how much of an impact we are having on the bottom line. Popular measurements include number of quality media hits, changes in traffic to your website, or our favourite metric, inbound leads. Unlike other B2B PR agencies, we don’t hide behind hard to quantify metrics. Instead we supply CEO-friendly results tables that show the value we add.
We get B2B PR
Don’t get us wrong though. While ‘old fashioned’ B2B PR agency approaches are out at TopLine Comms, it’s an ability to do the fundamentals well that underpins our entire B2B PR service. An appreciation of what makes a good story, coupled with an enviable media relations contact book, means we regularly secure excellent national and industry media coverage for all our clients.
We’re one of PR Week’s fastest growing UK firms. We’re a Google Partner, everyone in our senior B2B PR team is Google Analytics IQ certified, and our whole team is inbound certified. And our work has won 13 awards so far.
We get results
If you’re looking to raise your profile, attract investment, generate leads, drive traffic to your website, improve your conversion rate, compete for talent, change market perceptions of your brand, or build a community, then get in touch with our CEO, Heather, below.
Or, if you’re just researching what a B2B public relations agency actually does, then click on these links to delve deeper into the subject and find out more about strategy and media relations.