A picture of a white plant pot with a cactus in with a blue background on the B2B PR agency page.

What is B2B PR?

B2B PR is about communicating with decision-makers in other businesses. A company would invest in a business-to-business PR strategy if it sells to other companies. A successful B2B PR strategy would promote the business’s products or services; highlight its contribution to the community; position it as an excellent employer and reduce the negative reputational impact of any crises that might arise.

Our clients

We approach PR differently

Our approach as an experienced B2B PR agency starts with your objectives – whether you’re after more leads, an increased market share or an improved conversion rate. We gather insights on your customers, prospects and competitors, before building an integrated digital PR strategy that is highly creative, clearly measurable, and designed to inspire action in your target audience. We continuously measure the results against your bottom line and refine our strategies to achieve maximum impact.

We are not your typical B2B PR agency. Our definition of B2B PR is broad. It includes traditional media relations, social media (from YouTube to reddit to Clubhouse), search marketing, content, video and animation and influencer marketing. We draw on all of these disciplines to drive growth for your business.

Work with a leading B2B PR agency

We are driven by data

We set KPIs to show you how much of an impact we are having on your bottom line. We measure media hits and social engagements, but we look beyond those numbers to identify the impact we are having on your web traffic, lead generation and industry reputation. Unlike many other B2B PR agencies, we don’t hide behind vague metrics. Instead we produce CEO-friendly reports that show the value we add.

We are certified and awarded

We’ve been ranked as one of PR Week’s fastest growing UK firms. We’re a HubSpot partner, one of Clutch’s leading B2B firms and everyone in our senior B2B PR team is Google Analytics IQ and inbound certified. We have won 19 awards for PR, social media, crisis management, reputation management, content, SEO and strategy.

We hire specialists

Our team of communications experts includes ex-journalists, engineers, developers, drone pilots and analysts. We employ technical specialists who can quickly get up to speed on even the most complex of subjects, from advanced-technology battery solutions to Al-powered medical research.

We know the media

From the BBC to TechCrunch, the Financial Times, Wall Street Journal, Facebook, Medium, Twitter, YouTube and major global events such as CES and Mobile World Congress, we know how to get you in front of decision-makers, investors, talent and influencers.

Our clients recommend us

We retain our clients year after year – check out the work we did for Sonovate, Spencer Ogden, Bullhorn and Xero. Our clients will always advocate on our behalf: read over 35 testimonials to get a feel for what it’s like working with TopLine.

We get results

While the ‘old fashioned’ B2B PR agency model isn’t for us, it’s an ability to do the fundamentals well that underpins our entire B2B PR service. An appreciation of what makes a good story, coupled with an enviable media relations contact book, means we regularly secure excellent national, broadcast and industry media coverage.

“Four factors contributed to the unqualified success of Bullhorn’s launch into the UK market. They were: a great product, a clear and intelligent sales strategy, economic conditions forcing recruiters to become more efficient and the work of TopLine Comms. Within six months we were broadly recognised in the recruitment sector…”

Peter Linas
International Managing Director, Bullhorn

Case Study

Building a SaaS Company

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“The entire team were a pleasure to work with. Their efficiency, diligence and ability to work to tight deadlines was invaluable to the success of the launch and as a result, we received outstanding coverage that we can now build on for UK FinTech Week 2020!”

Hayley Bromilow 
Head of Events and Programmes, Innovate Finance 

Case Study

Promoting the UK's Global Fintech Presence

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Need a B2B PR agency to take your business to the next level? Contact Luke, to discuss your requirements.

Contact Luke