Build Your Reputation. Increase Demand. Generate Leads.
As a multi-award-winning B2B PR agency, we know that building a well-known and admired brand can dramatically impact your business. But many B2B organisations struggle to attain the awareness, recognition and reputation that drives sustainable growth.
At TopLine, we design B2B PR strategies that help companies grow by building their reputations, increasing demand, generating leads and driving sales.
Find out more about our approach to B2B PR, our media networks and our client experience below. Or, if you’re ready to get started, contact our director, Luke, to discuss your requirements.
B2B PR is about communicating with decision-makers in other businesses. A company would invest in a business-to-business PR strategy if it sells to other companies. A successful B2B strategy would promote the business’s products or services; highlight its contribution to the community; position it as an excellent employer and reduce the negative reputational impact of any crises that might arise.
We approach PR differently
Our approach to B2B PR for any company starts with your objectives – whether you’re after more leads, an increased market share or an improved conversion rate. We gather insights on your customers, prospects and competitors, before building an integrated digital PR strategy that is highly creative, clearly measurable, and designed to inspire action in your target audience. We continuously measure the results against your bottom line and refine our strategies to achieve maximum impact.
We are not your typical B2B PR agency. Our definition of B2B PR is broad. It includes traditional media relations, social media, search marketing, content, video and influencer marketing. We draw on all of these disciplines to drive growth for your business.
Work with a leading B2B PR agency
We are driven by data
We set KPIs to show you how much of an impact we are having on your bottom line. We measure media hits and social engagements, but we look beyond those numbers to identify the impact we are having on your web traffic, lead generation and industry reputation. Unlike many other B2B PR agencies, we don’t hide behind vague metrics. Instead we produce CEO-friendly reports that show the value we add.
We are certified and awarded
We’ve been ranked as one of PR Week’s fastest growing UK firms. We’re a HubSpot partner and everyone in our senior B2B PR team is Google Analytics IQ and inbound certified. We have won 19 awards for PR, social media, crisis management, reputation management, content, SEO and strategy.
We hire specialists
Our team of communications experts includes ex-journalists, engineers, developers, drone pilots and analysts. We employ technical specialists who can quickly get up to speed on even the most complex of subjects, from advanced-technology battery solutions to Al-powered medical research.
We know the media
From the BBC to TechCrunch, the Financial Times, Wall Street Journal, Facebook, Medium, Twitter, YouTube and major global events such as CES and Mobile World Congress, we know how to get you in front of decision-makers, investors, talent and influencers.
While the ‘old fashioned’ B2B PR agency model isn’t for us, it’s an ability to do the fundamentals well that underpins our entire B2B PR service. An appreciation of what makes a good story, coupled with an enviable media relations contact book, means we regularly secure excellent national, broadcast and industry media coverage.