Google is the most visited site on the web, processing billions of searches every day. This represents a huge opportunity for any organisation to generate valuable inbound leads from prospects that are highly motivated to buy their products and services.
But ranking at the top of Google search results for an important search term is challenging. Doing it for multiple search terms even more so. As a B2B SEO agency we are well equipped to help you design a B2B search marketing strategy that will deliver rankings, leads and sales.
Finding a good SEO agency in London (or anywhere for that matter) is not easy. In fact, many companies turn to our proven expertise as a B2B SEO agency after other search marketing agencies have let them down. Their websites are still failing to compete for important search terms, or they have achieved rankings but these have not delivered an increase in inbound leads. In the worst cases, their B2B websites have been penalised by Google for unethical optimisation techniques – something that can be very difficult to undo.
Our B2B SEO services are designed to deliver growth.
SEO generates leads
This approach will ensure that your website’s organic search rankings improve steadily, resulting in more natural, organic traffic and an increase in inbound leads – we believe that any B2C or B2B SEO agency should be measured on organic traffic and inbound leads.
Being conspicuously positioned at the top of the results pages at the specific moment a prospect is looking for your products or services is the best digital lead generation move you can make: the leads and enquiries that you attract through search marketing are usually from people who are motivated and ready to buy. This is where we excel as a B2B SEO agency.
As B2B marketing experts, we take an ethical, creative and data-driven approach to SEO. We determine KPIs, build strategies, implement campaigns and continually refine them for maximum impact. Our solid onsite optimisation work is supported by very effective PR-based link building – one of Google’s top factors for determining which websites should rank for which keywords.
Our clients’ sites have sailed through every update to Google’s algorithm (while many have watched their competitors’ sites being penalised) and we’re continually refining our approach and building our search marketing knowledge, to ensure you stay on page one, once we’ve got you there. This is thanks to our focus on white hat SEO and sustainable tactics designed to benefit your reputation as much as your organic rankings.
PR matters for SEO
We are the only SEO agency in London that hails from a PR background, and our ability to build the credibility of your site by generating quality inbound links via PR sets us apart from all other agencies. Link building is important because, as confirmed by Google, successful search marketing is about content, links and RankBrain (the machine learning element of Google’s search algorithm). Our approach works because our background as a B2B PR agency stands us in good stead to differentiate your company from competitors targeting the same search terms.
Clients choose us to handle B2B SEO for them because we are professional and easy to work with. They stay because we deliver results. Alongside the many PR awards we have won, we are proud of our Best Search Campaign gong at the UK Agency Awards.
We deliver results
We’ve helped our clients’ websites climb into the top positions organically in Google. We have reduced our clients’ cost per acquisition while increasing traffic and qualified leads. Read about our SEO achievements for Access Self Storage. Our own site is proof of both the value of search marketing and our ability to deliver: over 70 percent of the leads we generate now come through our website. The rest come from client recommendations.