A crisis can occur in the blink of an eye and if your company is caught unprepared, things can easily spiral out of control. Before you know what's happening you’re being put on the spot by a hostile reporter and your grip on the situation is slipping.
Good crisis communications in the first instance requires spotting a potential crisis in advance, but it also means killing an unfavourable story or limiting the fallout when it occurs. And that means working with, rather than against, the media, which is why you'd use us, a double award-winning crisis communications agency, to help you develop a crisis strategy and then manage its implementation the minute the need arises.
Whether your company needs crisis simulation training, advice on one-off crisis PR scenarios or a dedicated 24/7 press response team, our considerable experience and media relationships can protect your reputation and brand before, during and after a crisis.
As a specialist integrated crisis communications agency, we can draw on the expertise of our PR, social media and video production teams to help you prepare for any crisis and manage your response via any channel.
TopLine Comms went to great lengths to understand this very complex issue and ensure that both sides of the story were heard. They made sure we responded with consistent messaging every time the issue was raised in the media and by the time the consultation was announced in late 2010, journalists were approaching us for our opinion as we were viewed as thought leaders on the issue. The press conference was timed to perfection.
The government has put the international education sector under an exceptional amount of strain over the last two years, representing a major threat to our own business and the UK’s recovering economy. We really felt TopLine had Study Group’s, and the sector’s best interests at heart throughout the process and they played a major role in securing the immediate future of the UK’s second biggest export sector.