We are a digital PR agency that can help you achieve online recognition and generate leads. We do this through carefully planned, highly measurable digital PR strategies that are powered by some of the leading technology in the marketing sector.
And our campaigns deliver remarkable results. They have generated millions of leads for our clients and a few (well, more than 20) awards for us too! That’s because our team consists of experts in all the elements of successful digital PR: strategy, content production, search marketing, media relations and social. For us, digital PR is about so much more than getting brand mentions and links from sites that matter – it’s about understanding the search landscape, the competitive environment and seizing the unique opportunities that are presented to your business.
Keep reading to learn more about our approach to digital PR. Or, if you’re ready to get started, then contact our head of digital PR, Luke, to discuss your requirements.
Digital PR is the single most effective strategy for acquiring new links which – along with on-site optimisation and excellent content creation – are fundamental to any organic lead gen strategy. And while links built (quantity, quality and relevance) is a critical metric in any digital PR strategy, we also like to look at organic traffic, leads generated, and the impact of our campaigns on your online reputation.
We build an understanding of your business, the competitive environment in which you operate (both online and offline) and your target audience. Then we use that knowledge to design a bespoke online PR strategy that gets the right messages in front of your prospects via the channels they prefer. The result is higher search rankings, more organic traffic, an increase in leads and reputational improvements.
Content with a purpose
Creating high-quality content for online media is one of the digital PR services we’re most proud of. We’ve built a superb in-house team of copywriters, video producers, animators and designers who regularly produce compelling content for national press, trade media and social channels. And we believe in content with a purpose, which means that every article, blog post, tweet, video, infographic and ebook is created with your digital marketing goals in mind.
We know that PR and SEO are inextricably linked. Our digital PR services are designed to boost your search engine rankings by generating followed links from sources with high domain authorities. We also measure brand mentions, and the context in which your brand has been cited, as these are key SEO considerations. We know our SEO. Whether its technical audits, keyword research or organic content strategy, we’ve got you covered. Our SEO team takes great pride in helping our clients outperform the competition.
We’re able to launch effective digital media strategies because we’ve hired a crack squad of digital PR specialists. Our media relations team has a thick book of contacts and they’re not shy about pitching new ones. They’ll come up with brilliant, ‘why-didn’t-I-think-of-it’ angles and our content team will execute them. Meanwhile, SEO experts will hunt down web properties that provide the most valuable followed links – working tirelessly to increase the value of every piece of coverage your company achieves.
Ask our clients: they’re more than happy to recommend TopLine to anyone looking for a digital PR agency. We’ve collected over 30 testimonials to prove it. They’ve talked about our “brilliant contacts”, called us an “extension of their team” and said we’ve “contributed measurably to their fast growth”.
Our campaigns and strategies are highly creative and backed by data. From thought leadership and newsjacking (building expertise, authority and trustworthiness) to viral videos, infographics and real-time conversations with influencers you’ll be surprised by ways we find to make your company stand out.