Explainer Video London

Contact Jamie

Call our head of production, Jamie, on +44(0)20 7580 6502 to discuss your video, or complete the form and he will get back to you.

Explainer Video London

We’ll make you a beautiful, impactful explainer video that will genuinely engage your viewers.

Our talented team of storytellers and animators will work with you from concept to delivery to ensure that your explainer video stands out. We will:
  • Help you choose a style that will resonate with your audience.
  • Craft a script that will engage your viewers.
  • Advise on length, voice over and sound effects to ensure your message lands with impact.
The result is an explainer video that gets your concept across quickly and makes anyone watching want to know more.

Our talented explainer video (London-based) team has produced explainers for start-ups, charities and global brands, helping them demonstrate their products and services, engage their audiences and ultimately sell more. The results leave our clients consistently delighted – in every instance they would recommend us!

If you want to work with an explainer video company in London that will genuinely deliver, email us (hello@toplinecomms.com) or get in touch to discuss your project with Jamie, our head of production. 


Our explainer video production process

Your brief

We start by getting an in-depth understanding of your brief. Why are you doing this animation in the first place? What does it need to achieve for your organization?


Once we know your brief, we can then figure out exactly the message you want the audience to take away. We will build your whole explainer video around this. 


Your CEO might know everything about the company/product but they aren’t necessarily the best person to write the script. Our explainer video London-based script writers work wonders weaving key messages into interesting and engaging scripts. We can deliver concise, snappy scripts that (most importantly) work well for video.

Editing down  

No-one has time to invest in watching long corporate explainer videos. We advise you to keep it short and sweet. Aim for 90 seconds max. Most humans can’t concentrate for longer than that, and you can probably say what you need to say in 60 seconds. We will help you look at your script and cut the dead weight.

The narrative 

Just like the script, the overall story can get fluffy and diluted. We often advise that you test the concept and the narrative with a few prospects to make sure it works - your viewers will thank you for it.

Choosing between characters and abstract 

A tricky one sometimes, but this is often a natural decision that surfaces once messaging and brief are nailed. Sometimes characters are one hundred percent the way to go; other times, they seem silly and totally inappropriate. 


We ensure that every explainer video we produce has a design that demonstrates slick production value and works seamlessly with the narrative and script. Everything really does have to come together in harmony if you want a great explainer video production. 

Style frame production 

Style frames illustrate how characters, objects and environments will look in the final animation. It’s great to get these signed off before animation actually starts so you can ensure you are fully happy with what your video will look like.

Preview development 

To make doubly sure you love your finished animation, we develop a short preview that you get to feed back on before we develop the final version.

Talent selection 

Most videos will require voice actors and music. You’ll choose an artist and your script will be recorded in-studio – directed by your producer. 


Often overlooked, music can really make or break your explainer video: tone, feeling, reaction from your viewer are all things you need to consider. In the edit suite, music will be added to your animation, along with any sound effects that you may require.

Sound design 

Sound design can really elevate the overall production. Visuals become heightened and your audience won’t even understand why. It’s discreet and magical. Use it (when appropriate) if you can.


When your animation is complete, it can typically be supplied with finished master files in your chosen format. Specific versions can also be tailored for website delivery and online hosting.

Email our explainer video London team on hello@toplinecomms.com for more details, or get in touch to discuss your brief with Jamie, our head of production. 
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