So you've decided to take the plunge and commission a video. Great decision! In an age where summoning the patience to read anything longer than a Facebook status is outrageously difficult, an interesting, creative video can be the very best way to communicate your company's message.
Of course, it's not a matter of just ordering it and hoping for the best; taking your concept and turning it into an engaging corporate video is a fairly involved task.
We're all about transparency, so we've decided to reveal every step of our filmmaking process. Without further ado, here's how the TopLine sausage gets made!
Pre-production is where you make the decisions that shape your video. Live-action or animation? Long and detailed, or short and sweet? Colour, or black and white? Actually, don't go black and white; it's a bit French New Wave.
Once you've sat down with our production team and decided which direction you're going to take, our in-house writers - and yes, we have those - will get started on a script. They collaborate closely with the director to bring your vision to life. If we like what they come up with, we feed them treats.
If you’re happy with the results, then we’ll then move on to storyboarding. A storyboard is a collection of still drawings (like the one here) illustrating the visual feel and narrative of your video.
Obviously, production plays out differently depending on whether you opt for a live-action video or an animation.
Because live-action video involves filming real people, places, and things you’ll need a crew: someone to work the camera, someone to hold the boom mic, someone to gently fan Jamie as he sits in his pearl-encrusted director’s throne (don’t worry, we pay for that part). The size of the team depends largely on your budget: if you want to go all-out (you don’t make a video EVERY day, after all), we can work with that; if you prefer to keep it lean, mean, but not quite obscene, we can handle that too.
Producing an animation is no less complicated. Our team will work on style frames, and if everybody’s happy with them, we’ll create a short preview demonstrating how your illustrations will move. We’ll also send samples of various voiceover artists and music (assuming you’re after a talkie and not a silent film), and create bespoke sound effects in our studio
The final stage is post-production – also known as “post” (or “po pro”, in the hip agencies). Here, we edit your video together to using our on-site facilities – it’s not always expedient to shoot everything in order, so this is where we organise the video’s narrative – colour-grade it, perform some routine quality checks, and attach the voiceover, music and sound effects you approved earlier.
We’ll then provide you with a preview of the final video (here you'll see the guy from the storyboard above - he's a real boy!). If you’re happy with the video, we’ll send it to you in your preferred format. If more needs to be done, we’ll work together to make the changes you require.
To get more details on our process, talk to our head of production Jamie today.