The Department for Education wanted to get its message out to 16-19 year olds across the UK. Teenagers have never had the best attention spans, and in the age of smartphones and YouTube it’s easier for them to get distracted than ever before. They came to us for help producing an eye-catching, attention-grabbing explainer video about their new Study Programmes.
Our production team created an abstract object to represent the target demographic, and created a fun, colourful, game-like animation to keep younger viewers engaged and informed. In two weeks, the video was watched over 200,000 times.