The worst thing about betting about losing, and the second worst thing about betting is the bookies. By distributing all winnings between players, EveryFan softens the impact of the former thing, and does away with the latter thing entirely. What’s not to like?
EveryFan wanted an animation that highlighted the appeal of their online gambling platform – which combines private tournaments, long and short-term play, and social functionality (amongst other things) to provide a truly “better way to bet”.
We created a character-based narrative about three mates who just want to have a flutter without lining the pockets of the bookies. The final 90-second animation managed to do justice to each of EveryFan’s many selling points, while also telling a simple, but effective story of three “top lads” literally overcoming the odds – with a generous helping of “bantz”!