Hayne Solutions, a financial performance management partner, had a fascinating, highly useful service, and believed a bespoke animation was the best way to convey its value in simple, comprehensible – and highly specific – terms. We kind of understand why: while “a little dab will do ya” does a good job of summing up Brylcreem, financial performance management isn’t really the sort of thing you can explain with a catchy slogan and a smiling hunk. Our mission: to demonstrate an understanding of the problems accountants face on a regular basis – and to send a clear message that Hayne has the solution.
We created a fun, approachable animation that communicated the appeal of Hayne’s service in a visual language that accountants and laymen alike can understand. The video followed two Group Financial Controllers - both named Fred – as they attempted to navigate the complications of daily life in an accountancy department. Fred One is full of joie de vivre, enjoys his work, and has a very healthy complexion. Fred Two’s life is a car crash. The difference? Fred One’s work is painless – and Fred Two’s is Hayneless.