Alice Grahns is a digital consumer reporter at The Sun. Formerly staff writer and section editor at MoneyWeek, Alice covers everything from consumer buying trends to tips for saving money. Alice kindly agreed to join us to discuss her career and how she likes to work with PR teams.

How did you first get into journalism?

I always knew I wanted to be a journalist and came to London in 2014 to study journalism at London College of Communication, University of the Arts London. I did a lot of work placements and internships during my course, and got a job in the industry before I graduated. 

What do you enjoy most about journalism and what advice would you give a journalist who is just starting out?

The best part about being a journalist is talking to people and telling their stories. If you’re just starting out, I’d recommend going to events and chatting to people. You never know who you might bump into! Experience is also key, so get as much experience as you can.

What does a typical day at work look like for you?

I come in around 7am-8am in the morning and put together a list of ideas for the day (based on published articles, contacts, and issues I want to look into). Once I’ve checked with an editor I start writing articles and pick up news as it comes in during the day. In the afternoons, I usually have more time to work on long-term pieces.

What would you say are the biggest challenges facing the profession?

Fake news. It’s a fast-paced environment and the pressure is high, especially with online news, but it’s important we get it right or we’ll lose trust.

How do you prefer PRs and brands to work with you?

I love hearing about new brands and stories coming up. The best way to get my attention is by sending an email, summarising the story in a few sentences. There’s not much point in calling as I’ll pick up stories via email. If of interest, I’ll get back to you.

That’s it from Alice for now, but if you want to learn more about media relations – or any other part of running a digital PR strategy – you can contact us today.

 

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Written by: Ben Beckles, Media Relations Consultant 

 

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