We surveyed over 250 marketing directors, execs and officers to find out where they’re going to be and what they’re going to be doing in 2020.
Top publications read by marketers:
Business Insider came in as the top publication read by 32% of marketers, followed by Campaign (25%) and Digital Marketing Magazine and LinkedIn (both 22%), making these good outlets to target for anyone wanting to get in front of this group. And if you need help with all that, we know just the b2b pr agency for you.
Top 10 marketing events for 2020:
Our marketers chose the App Promotion Summit as their top event for 2020. This was closely followed by the B2B Marketing Expo and Advertising Week Europe. Digital City Festival coming in seventh place is impressive, as 2020 is its inception year.
Marketers’ top social networks revealed:
While Facebook usage continues to decline, it remains the top social network for marketers, followed by YouTube and then Instagram.
Email marketing reigns supreme, with 43% of marketers finding out about new products and services through this medium. This is closely followed by the media (39%) and search engines (37%), which means anyone looking to reach and engage with this group should consider investing in digital PR and SEO strategies.
How marketers discover new products and services:
Need help with the digital PR and SEO side of your marketing to marketers strategy? Then contact our head of digital PR and SEO, Luke.